I haven’t had Starbucks Coffee in a couple months, by choice. I just don’t find it very good, and is normally over sugared or burnt. I’ve recently quit coffee all together, going on two months. I’ve been drinking lots of green tea, and haven’t missed coffee much since. Yet there are plenty of people who do drink coffee, and they normally head to Starbucks.

In March Starbucks will not only be turning 40 years young, but they are also revamping their very iconic logo. For the first time Starbucks will go without typography (as well ditching the black and stars), and will let the mermaid do all the work. They will join companies like Apple, Nike, and of recent AT&T have done, go without words completely. Explained by Starbucks Chairman and CEO Howard Schultz.

I’m sure we’ll see this on Under Consideration’s Brand New blog tomorrow with plenty more talk of it until it’s reveal in March, and how the design community and general public will take the change.